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Happy Friday!  If you haven’t seen this yet, it’s quite a treat.  It’s a video from the makers of GoldieBlox, a new company that makes engineering toys targeted at young girls.  The video features a Rube Goldberg machine.  Who doesn’t love a Rube Goldberg machine?

The video also got a whole lot of attention recently due to a big controversy and some legal action over their parody of the Beastie Boys song – to the point where their official one on YouTube has a different song now, but I found the original embedded in a Slate article.  Here’s the original video with the (much catchier) song:


My daughter is a little young yet for GoldieBlox, but we will definitely be adding their toys to the wish list when she’s a bit older.

And if you didn’t catch it during the Superbowl, here is their other now-very-famous ad:

So what do you think of GoldieBlox?  I have to admit, I love the idea behind their toys but I am a little put off by the fact that a toy intended to be a challenge to the pink aisle is, well… still mostly pink.


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