I can’t imagine how long this video took to make. Ok Go has always done some phenomenally good videos and has long since achieved geek superhero status, but this one really takes the cake. It’s full of optical illusions and camera tricks and perspective changes. It’s incredibly creative stuff. Each shot must have taken forever to set up.
And that’s the brilliance of it – this video highlights how very cool the rewards can be if you stick with something obsessively and to perfection. It’s almost like a recruiting video for A/V nerds.
Oh, and the song is pretty good, too – has a nice ’80s vibe to it, which is back in right now, isn’t it?